Avery Dennison

The Avery Dennison Reflective Products Division designs and manufactures a comprehensive range of primary and secondary roadway signing and delineation products used throughout the world.
HR International represents Avery Dennison Reflectives internationally.

From prismatic films to raised reflective markers and HotTape™ thermoplastic markings, the Avery Dennison Reflective Products Division helps make your driving environment safer by being everywhere you walk, cycle, and drive.

Avery Dennison Reflective Films manufactures both glass bead and prismatic retroreflective films for specific highway and commercial purpose markets. These include Engineering, Super Engineering, High Intensity, and Prismatic series for roadway markets and an array of specialty prismatic films addressing the needs of vehicle markings, corporate identity, aviation, fashion, and other safety-related retail markers.

Avery Dennison Highway Safety manufactures HotTape pre-formed thermoplastic pavement marking materials for striping and marking roadways as well as custom-designed symbols for commercial parking lot applications.

Many of the products developed by Avery Dennison Reflective Products Division (prismatic reflective films and raised reflective markers) excel in the utilization of microreplication technologies developed by Avery Dennison Microreplication.